"Binalonan is a progressive University Town that's anchored on a virtuous citizenry", is the vision of the municipality. It is an inspiration of every Binalonian to work hard, aim high, develop change, establish good report and form part of development in making Binalonan a university town. This vision is guided by its core values "Maka-Diyos, Marunong at Malinis".
- Provide the necessary business infrastructure.
- Create an investment-friendly environment.
- Harness the town's potential for economic growth and development that ultimately redounds to the benefit and protection of the interest of its people.
- Protect the environment, adopt and implement a viable environmental management program.